THE TEAM

WE ARE experts with a BROAD RANGE OF EXPERience across the performance apparel and tech industries.

  • Chief Executive Officer

    Born and raised at the foot of the Wasatch mountains of Utah, Dustin is deeply connected to the outdoors and skiing. During his professional career he has had the opportunity to work in house and as a creative agency lead for powerhouse brands in the outdoor industry including G3, Petzl, Gregory Packs, Pret Helmets, Asana, and more.

  • Chief Operating Officer

    Cheryl got her start at 15 in a little outdoor shop on the Sunshine Coast, leading to a lifelong obsession with high quality outdoor gear. After developing her craft at university she has become a leader in the space working for stellar outdoor brands including Arc’teryx. In addition to growing MADE, Cheryl is also a part-time professor at the Wilson School of Design.

  • Chief Technology Officer

    Clyde (Chummy) has 30 years of technology experience in the finance, real estate, insurance, blockchain, and healthcare software industries. As a serial startup executive and former co-founding CTO, he has architected enterprise systems and led high-performing engineering teams supporting thousands of users. He has built and scaled multiple companies with successful exits.

ABOUT THE MADE brand

We started working on MADE in 2020 with a vision of making the best possible apparel for every single user. With the MADE brand we have proven our theory that technical apparel can be more inclusive, more sustainable, and more personal through custom, made-to-measure, and made-to-order systems paired with great design, high performance materials, and modern technology.

This vision has expanded to include MADE TECH where our technology can have a bigger impact on the industry and allow more people to get the most out of their outdoor experiences.